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John Frieda®

John Frieda Go Blonder Lightening Shampoo & Conditioner

Lightens hair and enhances shine

Gradually lighten and brighten your blonde without the damage. Go Blonder Shampoo gently lightens*, cleanses hair, and enhances shine.** It helps to deliver nourishment for soft, smooth hair.

Go Blonder Conditioner smooths and enhances brilliance for brighter hair that is nourished and moisturized.


Directions: Gently massage shampoo into wet hair, lather and rinse well. Follow with spreading

conditioner through lengths of hair and rinse.


*when using the Go Blonder Shampoo, Conditioner, & Spray

**compared to a standard shampoo

  • Lightens hair and enhances shine.
  • Container packaging made from 45% Post Consumer Recycled Material.
  • Formulated without silicones.
  • Vegan and cruelty free.
  • Safe for use on color treated and natural hair, highlights and lowlights.


4.77

216

Member reviews
This was supposed to lighten blondes and I didn’t see any changes to my dark blonde hair, it was just a regular shampoo to me

Oct 24, 2026

Shannon

Leaves my hair feeling soft, clean, and healthy while improving the shade of my blonde.

Jun 11, 2026

Carissa

Had improved the shade of my blonde while leaving my hair feeling soft, clean, and healthy.

Jun 11, 2026

Carissa

This shampoo was perfect with the shampoo to create an amazing look and to help the color stay. I received from Pinchme as a sample to try.

Jun 8, 2026

Melissa

This shampoo was perfect with the conditioner to create an amazing look and to help the color stay. I received from Pinchme as a sample to try.

Jun 8, 2026

Melissa

I received this item free as a sample from PinchMe. The shampoo and conditioner left my hair feeling clean, soft, and manageable. I enjoyed the fresh scent and appreciated how gentle the formula felt on my hair. With continued use, it helped enhance the brightness of my blonde tones.

Jun 1, 2026

Krys

I received this item free as a sample from PinchMe. The shampoo and conditioner left my hair feeling clean, soft, and manageable. I enjoyed the fresh scent and appreciated how gentle the formula felt on my hair. With continued use, it helped enhance the brightness of my blonde tones.

Jun 1, 2026

Krys

John Frieda Go Blonder Lightening Shampoo & Conditioner works great. Keeps my blonde hair light. I like the feel and it is good quality. Well buy again.

May 29, 2026

Carl

John Frieda Go Blonder Lightening Shampoo & Conditioner works well. Helped keep my blonde hair nice and light. It has a great feel and quality. love it

May 29, 2026

Carl

This has been wonderful for my highlighted hair. It takes out the yellow and brightens up the blonde. It’s easy to use and smells great

May 16, 2026

Kara

This has been a godsend for my highlighted hair. It really has taken out of yellow and lightened up the blonde

May 16, 2026

Kara

The perfect accompaniment to the shampoo. Smells great, conditions properly. I really enjoyed the tube format, and the fact that the cap releases product in a measured manner instead of pouring out all at once.

May 11, 2026

Jennifer

Perfect shampoo for lightening up without the hassle of coloring. Enjoyed the scent and cleansing ability without harshness to my hair or scalp.

May 11, 2026

Jennifer

Pinchme.com sent me John Frieda Go Blonder Lightening Shampoo & Conditioner to try. I love the citrus scent. The tubes are easy to use in the shower, and I appreciate the color difference between the shampoo and conditioner so I can tell the difference without my gasses. I am looking forward to seeing the results and having a lighter blonde color.

May 6, 2026

Annette

Pinchme.com sent me John Frieda Go Blonder Lightening Shampoo & Conditioner to try. I love the citrus scent. The tubes are easy to use in the shower, and I appreciate the color difference between the shampoo and conditioner so I can tell the difference without my glasses. I am looking forward to seeing the results and having a lighter blonde color.

May 6, 2026

Annette

I absolutely loved the scent. It actually works my hair is lighter and brighter than ever before. Thank you for the free trial.

May 4, 2026

Amber

I absolutely loved the scent. It actually works my hair is lighter and brighter than ever before. Thank you for the free trial.

May 4, 2026

Amber

i used this and it made my hair' highlights shinyer. loved it

May 1, 2026

Michelle

i used this and it made my hair' highlights shinyer. loved it

May 1, 2026

Michelle

This John Frieda shampoo lathers well and the conditioner rinses easily. It leaves hair a slightly lightened shade and healthy looking and shiny.

Apr 28, 2026

Cassie